To maximise future returns from multiple marketing channels, you need to be able to accurately quantify the extent to which each event of each marketing medium contributes to each sale or conversion.
There is often disagreement and confusion about the value of each marketing channel, with each marketing agency using statistics biased in their own favour.
Whether using interactive attribution to measure only digital marketing channels, or cross-channel attribution to measure online and offline channels, attribution modelling can help you to achieve clarity and make accurate predictions to maximise your returns.
When one marketing agency oversees all marketing channels, there is less chance of bias against marketing channels provided by other agencies. For organisations with large budgets, we can explore various attribution models aimed at accurately correlating your marketing spend with your returns, to get you better results each and every time.
We’d love to show you how we can maximise your ROI. You can contact us here.