“I have no data yet. It is a capital mistake to theorise before one has data… One begins to twist facts to suit theories, instead of theories to suit facts.”
– Sherlock Holmes, A Scandal in Bohemia.
The character is fictional, but his statement is true. Data-driven decisions are crucial to minimise risk and maximise the efficiency of future marketing spend.
For this, you need to measure, analyze, attribute, understand and make improvements based on your data. To help you with this, we can offer...
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