We’ve always advocated clean link acquisition strategies.

The Google Penguin updates of 2013 proved us correct. Penguin 4.0 of 2016, aimed at penalising bad links in real time, has made it even more important to acquire links naturally, as those gaming the system are likely be caught out and lose traffic faster.

While link acquisition is still important for SEO, it must be done in a more natural way. Creating content that is compelling, useful, relevant, unique and entertaining is key to acquiring natural links - be it from the powerful influencers who share your content or viral sharing from other readers.

We’d love to show you how we can maximise your ROI. You can contact us here.