Mobile advertising is often cheaper than desktop and can provide far better ROI. Mobile search share has increased substantially against desktop.
Many advertisers prefer mobile advertising to desktop, as it offers benefits such as advertising specific to viewer location and potentially better quality engagement, because viewers cannot multitask as easily as on desktop.
Overall, we recommend a strategy that caters for multiple screen sizes to ensure that viewers convert. For most, this means mobile, tablet and desktop.
We’d love to show you how we can maximise your ROI. You can contact us here.